It's not just a pretty picture...
Whether the project is a new product from the ground up or a release of an existing product, seeing the holistic landscape
is essential to successful builds and iterations. A successful team understands the strategic dependencies
between devices and the efforts it will take to implement changes across platforms.
It's about the user
A product may be targeted for subject matter experts, the general public or any degree of knowledge in between. Be the voice of the end users and design through their eyes.
It's about the data
There’s context in data that’s specific to the task at hand. California is not just a state, it’s a tax rate. John Smith is not just a customer, but a purchase history with preferred discounts. Whatever the data may
be, understand their dependencies.
It's about the language
Clear, concise language is essential to the learning curve of a product. Don’t make the user think. Don’t make the user read a novel. Don’t give the user more information than needed at any given time.